A lot of the packing cubes that come recommended (and which I had purchased) were from Amazon, but nothing like yours on the market. It's the way you take ANY thinking out of the equation that makes it so unique and desirable. The fact they are functional and aesthetically pleasing is the whole package.

My husband secretly prides himself in always being packed before me. He kind of relishes being the ‘responsible traveller’. Love these because they make my packing so easy and organised, but also because this morning he has asked whether he can please be part of the consumer group for the men’s kit? 😂

Why hasn't packing always worked like this?

I travel a lot for work. As you know, sounds glamorous but is kinda brutal. Packing is always last-minute and high stakes – because if I forget something, I have neither the time nor local knowledge to easily sort it out before meetings etc. This is an absolute saviour. Have never packed faster and am no longer stressing about forgetting something.

This is so brilliant! Everything has a place and has been really well thought-through. Buying one for my mum for her birthday.